Cort at the Massive Shanghai Music MesseDecember 5, 2016
Everything in China is big, very big, and China’s annual music trade show held every October is no exception. Cort attended the ever-expanding Shanghai Music Messe with Cort’s Chinese distributor DS Music. Already well-known and enthusiastically accepted in many Asian markets, the Shanghai show was another opportunity to further extend Cort’s reach in the fast-growing Chinese market.
Cort’s presence at the show was further boosted by world-class artist Frank Gambale presenting his new Luxe signature model acoustic-electric guitar, Yvette Young, a rising young guitar virtuoso with a unique style, and even younger fingerstyle prodigy from Korea named Youngso Kim. These stupendously talented Cort artists captivated the show attendees and brought much attention to the high-quality acoustic instruments they performed on.
All in all, the massive Shanghai Music Messe was a resounding success for Cort in the fastest growing market for musical instruments in the world. Just how big is this show? Well, we can say that it makes NAMM seem very, very small in comparison!